STōK Cold Brew is introducing the STōK Fueled line with ready-to-drink cold brew beverages and creamers with extra calories from protein, butter and MCT oil. The STōK Fueled Creamers are available in Original, Vanilla and Unsweet fvarieties, each of which boasts five grams of protein, plus five grams of MCT oil per serving and real butter. The STōK Fueled Creamers are keto-friendly and are ideal for those who are following a high-protein, low-sugar diet.
STōK identified an opportunity within functional coffee and set out to create an option that was just as great-tasting as it is convenient. While coffee is energizing on its own, these products help to supply the body with even more long-lasting sources of energy.
Image Credit: STōK Cold Brew
Why This Trend Is Growing
- Functional Coffee
- There is an opportunity for companies to innovate and create coffee products with added functional benefits such as protein, MCT oil, and butter.
- Keto-friendly Products
- The popularity of the keto diet presents opportunities for companies to create products that cater to this market, such as keto-friendly creamers.
- Convenient Nutrition
- Consumers are increasingly looking for convenient, on-the-go nutrition options, providing opportunities for companies to create functional products like ready-to-drink cold brew beverages and creamers.
Industries Being Reshaped
- Coffee
- The coffee industry should consider innovating and introducing functional coffee products to meet the demands of health-conscious consumers.
- Nutrition and Supplements
- Companies in this industry could explore creating more keto-friendly products to cater to the growing demand from consumers following the keto diet.
- Convenience Foods and Beverages
- This industry has the potential to create more functional, on-the-go products like ready-to-drink cold brew beverages and creamers with added nutritional benefits.
