Just Salad's reusable salad bowl program helps to divert both food and packaging waste from landfills and it incentivizes people to ditch single-use packaging solutions. The world’s largest restaurant reusable bowl program works by having people purchase a reusable blue bowl for a dollar and every time it is brought back to the store, guests can receive a free salad topping.
This year, Just Salad introduced a version of its BringBack Bowl program for online deliveries featuring a reusable green bowl. While the blue bowl program encourages people to reduce waste by buying a bowl, the green bowls are more like rentable items that can be returned in-store; after being washed and sanitized, the bowls are returned to circulation for take-out orders.
Why This Trend Is Growing
- Reusable Packaging Programs
- Creating reusable programs similar to Just Salad can help consumers reduce waste and companies save on packaging costs.
- Incentivizing Sustainability
- Offering rewards to customers who participate in sustainable initiatives can motivate more people to adopt eco-friendly practices.
- Circular Economy Initiatives
- Implementing circular business models can help companies reduce waste and increase revenue streams at the same time.
Industries Being Reshaped
- Food Service
- Restaurants and cafes can reduce waste and save money by implementing reusable packaging programs.
- E-commerce
- Online retailers can follow Just Salad's lead and create programs using reusable packaging to reduce shipping waste.
- Waste Management
- Companies in this industry can partner with businesses to manage and repurpose the waste generated by their reusable programs.
