The Jontex Condom campaign may be promoting the brand's extra lubricated condoms, but it also promotes sexual activity in some very unorthodox areas including the kitchen, elevator and stairwell. While some people might be shrugging in nonchalance, other people will be gasping in as much incredulity as they would be at the knowledge of how lubricated these condoms are.
Conceived and executed by the Miami Ad School based in São Paulo, Brazil, the Jontex Condom campaign was art directed by André Rival with copy by Heloísa Ribeiro. A clever and suggestive campaign, the images themselves are very tame. It essentially revolves around the 'caution wet floor' signs to show just how lubricated these Jontex condoms are.