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Jeremy Gutsche Is Born To Rebel For Gap And Maggie Mason Of Mighty Girl

 - Aug 22, 2009
References: facebook & mightygirl
Jeremy Gutsche was recently interviewed by Maggie Mason of Mighty Girl as a part of Trend Hunter's participation in Gap's "Born to Fit" campaign. Maggie interviewed Jeremy about his passion for trend spotting and innovation, and even got him to dish on a few of the trends that are on his radar. Here's a snippet of the interview:

After years of trend immersion, Jeremy has developed a pretty good eye for what will hit. Common themes are creativity, elements of shock or suprise, and of course, the naughty factor. "I'm more happy to see when I am wrong [about a trend]," he says. "We're looking for all of the little sparks that could capture viral attention, and to be surprised is actually rewarding."

You can check out Maggie Mason's full interview with Jeremy Gutsche on MightyGirl.com.