The Jacob’s Mini Cheddars Smoky BBQ price-marked pack has been unveiled by the brand as a new offering for shoppers to pick up that is low-cost, perfect for sharing and more. The new packaging format helps retailers to capitalize on the increased consumer demand for relaxed sharing experiences and snacking in the evening. The product will be available to wholesalers and independent retailers starting from early August at a price point of £1.
Marketing Controller at Pladis UK&I Christopher Owen spoke on the new Jacob’s Mini Cheddars Smoky BBQ price-marked pack saying, "This launch represents a sizable opportunity for independent retailers to boost larger-format bagged snacks sales with a new take on a shopper favorite. We recognize that PMPs are a key format for independent retailers – generating a third of sales in convenience – and our existing Jacob’s sharing packs have been leading the way, with a strong performance in the channel over the past year. However, there’s definitely scope for driving this further.”