Disguised Modern Homes

The IVRV House's Standard Front Facade Gives Way to Modern Forms

IVRV House, a family home in Westmont, California, doesn't look particularly striking from the street. Though it's covered with an uncommon grey stucco that stands out from the other houses on the block, its traditional gabled roof makes it look like countless homes around the world in terms of structure. However, IVRV House is deceptive in this manner, as the home looks completely different the further one goes onto the property.

Firstly, IVRV House has an impressive interior courtyard that can only be accessed from the inside of the home or through the backyard. That courtyard is covered by a massive skylight striped with angled iron crossbeams. Then, upon entering the backyard, the visitor will see the home in an entirely different light, as the posterior facade has a unique and oblong shape that's distinctly modern.

Deceptive Home Design
Creating traditional-looking homes that conceal modern and innovative interiors and backyards.
Interior Courtyards
Designing indoor/outdoor living spaces that are covered with large skylights and unique features.
Unique Posterior Facades
Incorporating modern and distinct design elements into less conventional areas of the home's exterior.

Where This Applies

Real Estate
Providing homebuyers with modern and innovative design options that challenge traditional home design.
Architecture
Designing unique and innovative homes that incorporate traditional and modern design elements while maintaining a cohesive aesthetic.
Construction
Constructing unique and innovative homes that incorporate non-traditional design elements and features.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 55%
Freshness 8%

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