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Müller Light Amore is a Fat-Free, Creamy Indulgence

 - Mar 9, 2019
References: muller & packagingoftheworld
Müller Light launched 'Amore' as a light, Italian-style yogurt that appeals to health-conscious consumers for its fat-free recipe and its creamy, indulgent texture. These yogurt products are being introduced in decadent Hazelnut, Lemon and Morello Cherry flavors to start, with more varieties in the works.

The packaging for the guilt-free yogurt references Italian ceramic artistry to communicate the product's approach to quality and luxury. While many premium yogurt products are packaged in crisp white or sleek black containers, a deep navy blue color was selected to create the look of an elevated evening snack.

Outside of Greek yogurt, consumers have shown an interest in other globally inspired dairy products like quark from Germany and Icelandic skyr, creating an opportunity for Italian-inspired yogurt to have its time in the spotlight.