The 'Iron Grill' restaurant in Sydney considers itself the Che Guevara of the restaurant world; a guerrilla mindset that wishes to promote the idea of healthy fast food. This message is made clear through the restaurant's focus on grilled food and its health benefits compared to other forms of cooking.
Pushing this message even further is the Iron Grill's outstanding packaging. Each piece of packaging, from paper-wrapped bottles, paper bags and cutlery boxes are grill marked. Even a simple, functional paper sleeve which secures its takeout box continues this wonderful grill-marked theme.
Apart from creating a clear focus for its product, Iron Grill reinforces that with a distinct packaging aesthetic. The well thought out packaging further expands the restaurant's brand, and more importantly, its message.