The Year is an interactive nightclub concept located in Sao Paulo that boasts a mesmerizing LED cage above its luminous dance floor. The reactive LED cage serves as an innovative means of engaging patrons with sensors that reflect the movements of those dancing.
Realized by design studio Estudio Guto Requena, the Year is at the forefront of a new crop of nightlife venues that incorporate multi-sensory elements that are sure to delight consumers interested in experience-driven activities. Additionally, DJs performing at the venue have the option of controlling the illuminated geometric motif to match their set.
As consumers look for more sensory-driven experiences, many nightclub experiences are evolving to include added value in the form of tech-enhanced entertainment taking inspiration from unexpected realms.
Interactive Nightclub Interiors
More Stats +/-
Casual Rooftop Beer Gardens
Hybrid Laser Tag Games
Speakeasy Dessert Bars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Year in Sao Paulo Boasts a Reactive LED Cage
- By: Rebecca ByersMar 10, 2016