The Year is an interactive nightclub concept located in Sao Paulo that boasts a mesmerizing LED cage above its luminous dance floor. The reactive LED cage serves as an innovative means of engaging patrons with sensors that reflect the movements of those dancing.
Realized by design studio Estudio Guto Requena, the Year is at the forefront of a new crop of nightlife venues that incorporate multi-sensory elements that are sure to delight consumers interested in experience-driven activities. Additionally, DJs performing at the venue have the option of controlling the illuminated geometric motif to match their set.
As consumers look for more sensory-driven experiences, many nightclub experiences are evolving to include added value in the form of tech-enhanced entertainment taking inspiration from unexpected realms.