Vegan food is often closely associated with health-focused options but Champ Jones' new restaurant, Sans, aims to offer indulgent vegan eating. According to Jones, "We want to appeal to the plant-based crowd, but at the same time, we’re avoiding being healthy. We’re trying to go for tasty food that’s satiating.” The goal isn't to disparage healthy food but to instead introduce more people to veganism with food that is "delicious, pleasurable, and accessible to all people."
Some of the indulgent vegan items on the menu at Sans include a crispy potato lattice with chive dip and bread with malt and garlic “butters.” The menu will also include appetizer-size small plates, featuring items such as sea vegetables, tarte flambée with maitake mushrooms and a plum terrine. Jones believes that the plum terrine best exemplifies what he is trying to create as it celebrates rich flavors traditionally found in meat-based dishes.
Image Credit: Noah Pecks
What Makes This Trend Stand Out
- Indulgent Vegan Eating
- Create decadent vegan food options that prioritize taste and satisfaction over health.
- Expanding Veganism
- Introduce more people to veganism by offering delicious and accessible plant-based food.
- Revamping Traditional Flavors
- Recreate rich, meat-based flavors in vegan dishes to appeal to a wider audience.
Sectors Adopting This
- Restaurant and Food Service
- Restaurants can tap into the growing demand for indulgent vegan food by adding decadent plant-based options to their menus.
- Food Innovation and Development
- Companies can develop new vegan products that prioritize taste and satisfaction, appealing to consumers looking for indulgent food choices.
- Plant-based Food Manufacturing
- Manufacturers can create vegan alternatives to traditional meat-based dishes, focusing on rich flavors and textures to attract a broader customer base.
