In response to the growing demand for plant-based versions of classic dishes, Krystal has teamed up with Impossible Foods to create the new Impossible Krystal slider.
The Impossible Krystal is part of a limited test run at select Krystal locations in Atlanta and Columbus. The new burger is made with a mini plant-based Impossible patty, topped with mustard, pickles, and diced onions. The whole thing is served on one of the brand's signature steamed square buns, for a plant-based take on a classic Krystal slider. However, it's important to note that the new Impossible Krystal is cooked on the same grill as other meat-based products, meaning it's not technically a vegan or vegetarian-friendly option.
Image Credit: <i> Krystal.</i>
What Makes This Trend Stand Out
- Plant-based Mini Sliders
- The rise in demand for plant-based options presents opportunities for food companies to create new versions of classic dishes using plant-based ingredients.
- Limited Test Runs
- Conducting limited test runs for new menu items allows companies to gather feedback and make improvements before launching on a larger scale.
- Collaboration with Vegan Meat Producers
- Partnering with vegan meat producers like Impossible Foods opens the door for companies to create plant-based versions of their most popular dishes.
Sectors Adopting This
- Fast Food
- Fast food chains like Krystal can capitalize on the trend towards plant-based options by adding vegan and vegetarian-friendly items to their menus.
- Food Service Industry
- The food service industry can take advantage of the growing demand for plant-based options by exploring collaborations with vegan meat producers like Impossible Foods.
- Alternative Protein Products
- Manufacturers of alternative protein products like Impossible Foods have the opportunity to expand their market by partnering with fast food chains and other food service providers.
