With mounting competition from other video chat platforms, Zoom has introduced several new features including its latest launch called Immersive View. In order to keep evolving, Zoom's new type of virtual background assembles video participants together in one scene.
The new Immersive View evokes the feeling of being in a classroom or boardroom. Everyone is arranged to be seated at a virtual desk in front of the same backdrop, which could offer a less distracting experience compared to the original gallery view. Up to 25 people can be placed in the Immersive View scene, and additional participants are displayed in a thumbnail strip.
Along with the power to automatically or manually place users into the scene, hosts can also upload their own backgrounds.
Image Credit: The Verge
Why This Trend Is Growing
- Immersive View Video Chat
- The Immersive View feature on Zoom provides a less distracting experience by placing all the participants in one scene for an improved virtual meetings experience
- Customizable Virtual Backgrounds
- Hosts can upload their own backgrounds with the Immersive View feature, which creates an opportunity for companies to brand their virtual meetings and events
- Enhanced User Interface
- The new features introduced by Zoom, such as the Immersive View, allow for an improved user experience and can create opportunities for further innovation in the video conferencing industry
Industries Being Reshaped
- Video Conferencing
- The Immersive View feature and customizable virtual backgrounds on Zoom can create a unique selling point and opportunity for growth for companies in the video conferencing industry
- Virtual Events
- Companies that plan virtual events can benefit from the Immersive View as a way to create branded and immersive experiences for attendees, leading to new opportunities for innovation in the virtual events industry
- Remote Work
- The enhanced user interface and new features introduced by Zoom could create opportunities for further innovation in the remote work industry, as companies seek to improve virtual collaboration and communication among remote teams
