One of the latest trends in advertising involves complete immersion into the product. In this case, a new ad from Ikea is in the form of a decorated subway. The windows are finished with Ikea Fabric and you can instantly live the experience. The agency was Forsman & Bodenfors in Sweden.
Implications - Advertising campaigns such as this one get people talking and ultimately result in those who witness them firsthand sharing their experience with their friends, family and loved ones. As such, they generate a word-of-mouth that greatly enhances the amount of people exposed to them and are thus well worth the cost and effort they require to produce.