IKEA India recently launched the new 'Let's Celebrate Sleep, Everyday' campaign that shows the struggles families have while trying to get a good night of rest. It begins by showing us a crowded bed that has mom, dad, and two children trying to sleep with loud noises and scary shadows. It progresses to show families trying to sleep through parting, phone calls, and feet in their faces.
The Let's Celebrate Sleep, Everyday campaign continues to showcases how a few key purchases can from IKEA India can transform your ability to sleep. The family is shown purchasing darkening curtains to keep out the lights, an extra cot at the foot of their bed to fit their children, and a nightstand with a charger for their phone. This family-focused ad will encourage users to purchase pieces from IKEA to increase their quality of sleep.