Ilanit Neutra explores various forms of art including graphic design, industrial art, styling and set design. Through her passions and exploration, Neutra came up with a way to preserve the environment by using inner car tubes to create handbags, purses, wallets, sketchbooks and binders.
Instead of tossing away tires, which are made of non-recyclable material, Ilanit Neutra reuses them. The material is soft, pleasant to touch and full of character with unique markings.
Implications - While economic times remain fairly uncertain, companies would be smart to use cost-effective methods such as recycling to create new products. This use of recycled fashion allows businesses to expand and make a profit while employing a limited amount of monetary resources.