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NYC's Dessert-Themed Brand Activation Targeted Social Media Users

 - Jan 25, 2017
References: museumoficecream & ny.eater
New York's first-ever ice cream museum opened its doors this past summer and invited those with a sweet tooth to experience its imaginative and edible exhibits. Drawing in a Millennial crowd of Instagrammers, influencers and ice cream lovers, the temporary installation featured must-see exhibits like a pool of sprinkles that visitors were able to dive into, neon sprinkle lights and even a cone-themed room that featured ice cream bulbs and waffle-inspired walls.

This experiential brand activation was launched by Maryellis Bunn and Manish Vora and was a sold out event that hopes to continue its tour in other cities across North America.

Targeting social media users with an appreciation for the traditional frozen treat, NYC's Museum of Ice Cream fused whimsical interior decor with exhibits that outlined the history of frozen desserts, their production and their ingredients.