There seems to be no limit to the type of commercials advertisers are willing to put out in the world to garner attention for brands, as proven by the new Hyundai commercial by the Innocean ad agency.
The commercial starts normal enough, but as the camera angle moves, the video showcases a very disturbing scene of a man attempting suicide. The video showcases an attempt of carbon monoxide poisoning by the elderly man; the music sets the tone for the dramatic scene and then ends with the caption ‘THE NEW ix35 with 100% WATER EMISSIONS.’
The commercial captures a very disturbing and very real scenario of life. The Innocean ad agency decided to feature the water-emitting vehicle in a morose way that many people will find very uncomfortable.
What's Driving This Trend
- Emotionally Provocative Advertising
- Creating advertisements that evoke strong emotions to generate attention and provoke a response from viewers.
- Controversial Branding
- Using controversial or shocking imagery in commercials to generate buzz and spark conversations around a brand.
- Unconventional Messaging
- Delivering brand messages in unexpected and unconventional ways to stand out in a crowded advertising landscape.
Who This Affects Most
- Automotive
- Exploring disruptive innovation opportunities in car advertising to create impactful and memorable campaigns.
- Marketing and Advertising
- Embracing unconventional and provocative approaches to advertising to capture audience attention and drive brand awareness.
- Mental Health and Well-being
- Addressing real and uncomfortable scenarios in advertising to raise awareness and promote discussions around mental health issues.
