While most bars are characterized by dark decor and dim lighting, the Chicago-based brewery Hopewell Brewing Co. is taking a different approach. With its expansive windows and minimalist decor, the brewpub perfectly caters to millennial design preferences -- making it a great stop for those attending Trend Hunter’s Chicago innovation conference who are eager to better understand Gen Y consumers.
The first thing that sets Hopewell Brewing Co. apart from other brewpubs is the large windows that run nearly the entire length of the front entrance. Once inside, the same light and airy feeling is continued with light wood tables, wire frame stools and exposed bulb lighting. Even the menu is minimalist, with nothing but beer available to order.
With many consumers adopting the 'less is more' outlook, this Chicago brewpub is sure to become a beacon for minimalism-loving millennials looking for a welcoming space to enjoy simple beers with friends.
Key Themes Behind This Trend
- Minimalistic Bars
- Bars and breweries adopting minimalism as a design theme to cater to millennial design preferences.
- Expansive Windows
- Establishments are prioritizing large windows for ample natural lighting and overall ambiance.
- Single-item Menus
- Restaurants and bars opting for minimalist menus that offer only one item, catering to those seeking simplicity over excess choice.
Where This Applies
- Hospitality Industry
- Establishments in the hospitality industry can adopt minimalism and prioritize natural lighting to cater to millennial design preferences and offer a more welcoming atmosphere.
- Brewery Industry
- Breweries can adopt minimalist design choices, such as single-item menus and light wood furniture, to cater to the rising popularity of minimalism and simplicity.
- Interior Design Industry
- The interior design industry can prioritize ample natural lighting and minimalist design choices to offer a welcoming and calming atmosphere for clients seeking simplicity and less overwhelming choices.
