While most bars are characterized by dark decor and dim lighting, the Chicago-based brewery Hopewell Brewing Co. is taking a different approach. With its expansive windows and minimalist decor, the brewpub perfectly caters to millennial design preferences -- making it a great stop for those attending Trend Hunter’s Chicago innovation conference who are eager to better understand Gen Y consumers.
The first thing that sets Hopewell Brewing Co. apart from other brewpubs is the large windows that run nearly the entire length of the front entrance. Once inside, the same light and airy feeling is continued with light wood tables, wire frame stools and exposed bulb lighting. Even the menu is minimalist, with nothing but beer available to order.
With many consumers adopting the 'less is more' outlook, this Chicago brewpub is sure to become a beacon for minimalism-loving millennials looking for a welcoming space to enjoy simple beers with friends.