Honest Tea Yerba Mate Comes in Three Flavor Options
Michael Hemsworth — May 8, 2021 — Marketing
The Honest Tea Yerba Mate drinks are launching from the Coca-Cola-owned brand in the US to offer consumers a new way to enhance their energy levels throughout the day. The drinks are made with an herbal infusion that is brewed with organic Yerba mate leaves that are sourced from Brazil before being blended with fruit juices to achieve a premium flavor experience. The drinks come in Peach Mango Green Tea, Strawberry Pomegranate Matcha and Lemon Ginger Black Tea flavors.
The Honest Tea Yerba Mate drinks are all made with USDA Certified Organic ingredients and feature 80mg of caffeine per can along with 60-calories and 13-grams of sugar. The drinks are reported by the brand to offer as much caffeine as an eight-ounce cup of coffee.
The Honest Tea Yerba Mate drinks are all made with USDA Certified Organic ingredients and feature 80mg of caffeine per can along with 60-calories and 13-grams of sugar. The drinks are reported by the brand to offer as much caffeine as an eight-ounce cup of coffee.
Trend Themes
1. Caffeine Boosting Beverages - The launch of new caffeine-rich canned tea beverages offers opportunities for innovators to create alternative forms of energy-boosting drinks that cater to various tastes, such as carbonated or low-caloric.
2. Organic Functional Beverages - The growing demand for organic beverages, particularly those with functional ingredients, creates the opportunity to innovate by introducing new functional drinks with unique blends of healthy and organic ingredients.
3. Flavored Infused Tea Drinks - The growth in flavored tea drinks offers the possibility to create new infused tea flavors with natural fruit or herb additives that provide additional health benefits or taste experiences.
Industry Implications
1. Beverage Industry - As demand for natural, organic, and energy-boosting beverages continues to grow, there is an opportunity for beverage companies to experiment and launch new product lines that cater to these preferences.
2. Health and Wellness Industry - With consumers becoming more health conscious, the health and wellness industry can benefit from the demand for functional organic beverages with added health benefits like caffeine and herbal infusions.
3. Food Retail Industry - Food retailers can innovate by introducing a new line of natural and organic functional beverages with claims such as low calorie, low sugar content and unique taste profiles, which cater to the health and wellness needs of consumers.
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