In an effort to provide consumers with a light and refreshing alternative to high-sugar sodas, Trader Joe's has debuted a new Trader Joe’s Organic Sparkling Yerba Mate Beverage.
As Trader Joe's explains, consumer's dietary preferences have evolved and unsweetened or lightly sweetened beverages are in high demand. To meet this demand, the grocery chain has debuted Trader Joe’s Organic Sparkling Yerba Mate Beverage. The new drink is made of real organic yerba mate, blended with hibiscus and white tea extracts, natural lemon and lime flavors, and green tea powder. The result is a drink that's extra-bubbly and extra-bright. As Trader Joe's puts it, "Best served chilled, [the drink is] light, refreshing, and invigorating."
Image Credit: <i> Trader Joe's.</i>
Why This Trend Is Growing
- Low-sugar Beverages
- Opportunities for new low-sugar beverages made with natural ingredients like yerba mate and hibiscus.
- Plant-based Drinks
- Innovative plant-based drinks that contain real organic ingredients like yerba mate and white tea extracts.
- Functional Beverages
- Development of new functional beverages that provide natural energy and benefits from ingredients like yerba mate and green tea powder.
Industries Being Reshaped
- Beverage/drink
- Opportunities for beverage companies to diversify their product lines with low-sugar and plant-based alternatives.
- Natural Foods
- Opportunities for natural foods companies to develop and market functional and health-focused beverages.
- Fitness/wellness
- Opportunities for fitness and wellness companies to offer natural energy and focus drinks incorporating ingredients like yerba mate and green tea powder.
