WhistlePig HomeStock Whiskey was Made in Collaboration with Flaviar
Michael Hemsworth — May 13, 2020 — Marketing
References: whistlepigwhiskey & bevnet
The WhistlePig HomeStock Whiskey is a new libation from the brand that was developed in collaboration with online spirits club Flaviar to offer consumers a spirit that's balanced and socially beneficial. The limited-edition whiskey was created through a virtual crowd blending experience hosted by Flaviar to help create a new product in the midst of the COVID-19 pandemic. The brand will donate 20% of its online sales through Flaviar and Caskers to the U.S. Bartenders' Guild (USBG) Foundation's Emergency Assistance Program that's focused on supporting bartenders during the pandemic.
CEO of WhistlePig Whiskey Jeff Kozak spoke on the WhistlePig HomeStock Whiskey saying, "HomeStock is a truly special blend for us, not only due to how it was made but it’s the first time we’re releasing a whiskey that features something other than Rye. We’re thrilled that this blend got voted as the winner, it could be a sign of things to come from us in the future as a natural extension of our famed FarmStock range.”
CEO of WhistlePig Whiskey Jeff Kozak spoke on the WhistlePig HomeStock Whiskey saying, "HomeStock is a truly special blend for us, not only due to how it was made but it’s the first time we’re releasing a whiskey that features something other than Rye. We’re thrilled that this blend got voted as the winner, it could be a sign of things to come from us in the future as a natural extension of our famed FarmStock range.”
Trend Themes
1. Virtual Crowd Blending - Virtual crowd blending experiences provide a unique opportunity for brands to engage with their audience and create new products, even during times of social distancing.
2. Socially Beneficial Spirits - Companies can differentiate themselves by creating products that not only taste good but also give back to their communities, like the WhistlePig HomeStock Whiskey that donates a portion of its sales to support bartenders during the pandemic.
3. Limited-edition Products - Launching limited-edition spirits can create buzz and excitement among consumers, especially when developed in collaboration with other brands or through unique experiences.
Industry Implications
1. Alcohol - Innovation opportunities in the alcohol industry include creating socially-beneficial products that support communities and engaging with consumers through virtual experiences.
2. Hospitality - Hotels and restaurants can differentiate themselves by offering unique limited-edition spirits, and by supporting their local communities through partnerships with charitable organizations.
3. E-commerce - E-commerce platforms can partner with brands to create exclusive limited-edition products and virtual experiences that engage consumers and drive sales.
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