Singer/actress Katy Perry is the leading lady in the 2015 H&M Holiday campaign. Following a merry photo shoot with Perry in various H&M looks, the brand has released a musical-themed commercial starring the pop diva.
In the latest holiday installment for the mega fast fashion retailer, we see Katy Perry start off as a fairy before cycling through the show-stopping outfits she wore in the H&M Holiday photo shoot. Assisting Perry -- while she sings and dances -- are a group of elves, gingerbread men, reindeer, snowmen, tin soldiers and model Sean O'Pry.
The jolly production is set to the upbeat sounds of Perry's new holiday track 'Every Day is a Holiday' and targets fashion lovers and fans of the popular songstress.
What's Driving This Trend
- Celebrity-starring Advertisements
- Businesses can consider featuring popular celebrities in their ad campaigns to draw attention to their products.
- Musical-themed Commercials
- Companies can add music and dance to their advertisements to create a memorable experience for viewers.
- Fast Fashion Holiday Campaigns
- Businesses in the fashion industry can launch holiday-themed campaigns to attract customers during the festive season.
Who This Affects Most
- Fashion
- Fashion brands can collaborate with celebrities to showcase their clothing lines and increase sales.
- Advertising
- Advertising agencies can create musical-themed commercials with popular songs and dance numbers to promote their clients' products.
- Music
- Music streaming services can partner with clothing brands for brand integration opportunities and to promote new artists.
