Multi-Flavored Sour Candies

Hi-Chew Sweet & Sour Mix Brings Together Tangy and Tart Flavors

If you've ever debated between sour candy or sweets, you'll never have to agonize over a purchase again thanks to the new Hi-Chew Sweet & Sour Mix. With an explosion of tangy and tart flavors, these candies will keep your tongue guessing.

The new Hi-Chew Sweet & Sour Mix combines fan-favorite flavors Grapefruit and Lemon with the sweet new addition of Watermelon. Each of the chewy candies in the mix delivers a juicy burst of fresh citrus, which is slightly tart, along with a mellow sweetness of real fruit flavors.

If you want to get your hands on this hybrid treat, you can find the new Hi-Chew Sweet & Sour Mix at select Walmart and Walgreens stores across the US.

Image Credit: <i> Hi-Chew.</i>

Sweet and Sour Mixes
There is an opportunity to create new sweet and sour mixes with unique and unusual flavor combinations.
Innovative Candy Flavors
Creating innovative candy flavors that combine unexpected fruit or food flavors is a disruptive opportunity.
Healthy Candy Options
Developing healthy candy options with natural fruit flavors is a trend that is on the rise and presents an opportunity to disrupt the industry.

Where This Applies

Food and Beverage
The food and beverage industry could experiment with unique flavor combinations to create sweet and sour food items.
Candy Production
The candy production industry could experiment with unusual and unique combinations of fruit and candy flavors to create new options that appeal to consumers.
Health and Wellness
The health and wellness industry has the opportunity to create and market healthier candy options with natural fruit flavors.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 8%
Freshness 8%