Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Hero Ziplock Campaign Slows Down Produce's Shelf Life

 - Feb 22, 2013
References: bangkokshowcase & ibelieveinadv
The Hero Ziplock campaign shows why Thailand is often so well represented at global advertising awards. From concept to execution, the work that originates from that country is identifiably cultural while universally identifiable, imaginatively simplistic while intriguingly intricate and, most importantly, executed to perfection. In this case, the Hero Ziplock campaign creatively depicts fruits with the inner workings of clocks. This alludes to their short shelf life, which the bag helps slow down.

Created by BangkokShowcase, an ad agency based in Bangkok, the Hero Ziplock campaign was art directed by Phutsadi Yuwapattanawong and Chaitat Sookate with creative direction by Chokchai Tupanyakanok. It was crisply shot by photographer Sunhouse Studio and expertly illustrated by computer artist Pattarasak Sitthisroung.