A clinically backed health beverage that aids with digestion is on the market under the name of Olipop. The branding aesthetic is facilitated by a group of creatives — Tampa-based creative director Kenny Coil, St. Petersburg-based designer Marc Berenguer and commercial photographer Andi Devon, who worked alongside Olipop's team.
The group attempted to hit the sweet spot between aesthetically playful and information-forward design. This is reached through a cheerfully vibrant color palette and minimalist illustrations. The creative decisions hammer on nostalgia as the packaging of the health beverage reflect the appearance of "old style colas."
Olipop's offerings — from the Ginger Lemon flavor to the Strawberry Vanilla option, present an attention-captivating aesthetic that will surely go a long way in making a health beverage accessible to consumers.
Photo Credits: Andi Devon