Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Redefined Gut-Friendly Sodas

Health-Ade Booch Pop is a Refreshing & Better-for-You Bubbly Beverage

— June 30, 2020 — Lifestyle
Health-Ade Kombucha's Health-Ade Booch Pop is a perfect new summer refreshment that's being introduced to redefine what a soda can be. Although many health-conscious consumers have gotten in the habit of avoiding sodas and other sugary drinks, better-for-you soda products like Health-Ade Booch Pop are emerging. Created for a generation of consumers who love fermented, sparkling and probiotic-rich kombucha, Health-Ade Booch Pop is lightly carbonated, prebiotic- and mineral-rich with healthy acids from fermentation. The gut-friendly beverage is being introduced in three flavors: Lemon+Lime, Ginger Fizz and Pom-Berry.

CEO Daina Trout describes Health-Ade Booch Pop as "a needed, celebratory addition to the beverage aisle. You'll drink it because you want to, not because you feel you have to. It's delicious and makes you feel good too."

Image Credit: Health-Ade Kombucha
Trend Themes
1. Better-for-you Soda - The emergence of better-for-you soda products like Health-Ade Booch Pop provides an opportunity for disruptive innovation in the soda industry.
2. Fermented Beverages - The popularity of fermented, probiotic-rich beverages like Health-Ade Kombucha and Health-Ade Booch Pop presents an opportunity for innovation in the beverage industry.
3. Gut-friendly Products - The growth of gut-friendly products like Health-Ade Booch Pop presents a clear opportunity for innovation in the health and wellness industry.
Industry Implications
1. Soda Industry - The better-for-you soda trend facilitates opportunities for disruptive innovation within the soda industry.
2. Beverage Industry - The popularity of fermented beverages creates a prime opportunity for innovation in the beverage industry.
3. Health and Wellness Industry - The rise of gut-friendly products such as Health-Ade Booch Pop provides disruptive innovation opportunities in the health and wellness industry.
2.1
Score
Popularity
Activity
Freshness