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Redefined Gut-Friendly Sodas

Health-Ade Booch Pop is a Refreshing & Better-for-You Bubbly Beverage

— June 30, 2020 — Lifestyle
Health-Ade Kombucha's Health-Ade Booch Pop is a perfect new summer refreshment that's being introduced to redefine what a soda can be. Although many health-conscious consumers have gotten in the habit of avoiding sodas and other sugary drinks, better-for-you soda products like Health-Ade Booch Pop are emerging. Created for a generation of consumers who love fermented, sparkling and probiotic-rich kombucha, Health-Ade Booch Pop is lightly carbonated, prebiotic- and mineral-rich with healthy acids from fermentation. The gut-friendly beverage is being introduced in three flavors: Lemon+Lime, Ginger Fizz and Pom-Berry.

CEO Daina Trout describes Health-Ade Booch Pop as "a needed, celebratory addition to the beverage aisle. You'll drink it because you want to, not because you feel you have to. It's delicious and makes you feel good too."

Image Credit: Health-Ade Kombucha
Trend Themes
1. Better-for-you Soda - The emergence of better-for-you soda products like Health-Ade Booch Pop provides an opportunity for disruptive innovation in the soda industry.
2. Fermented Beverages - The popularity of fermented, probiotic-rich beverages like Health-Ade Kombucha and Health-Ade Booch Pop presents an opportunity for innovation in the beverage industry.
3. Gut-friendly Products - The growth of gut-friendly products like Health-Ade Booch Pop presents a clear opportunity for innovation in the health and wellness industry.
Industry Implications
1. Soda Industry - The better-for-you soda trend facilitates opportunities for disruptive innovation within the soda industry.
2. Beverage Industry - The popularity of fermented beverages creates a prime opportunity for innovation in the beverage industry.
3. Health and Wellness Industry - The rise of gut-friendly products such as Health-Ade Booch Pop provides disruptive innovation opportunities in the health and wellness industry.
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