Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The H & M Organic Cotton Line is Fake

 - Jan 26, 2010
References: fastcompany
H&M Organic cotton line may prove to be no more ethical and green as anything mass produced at a Wal-mart. The fast-fashion chain has been foisting their organic cotton as certified, but that is not the case at all. The German Financial Times found that their Organic Cotton line was contaminated with genetically modified cotton. So, that overall feeling of well-being and goodness whenever you had purchased a organic cotton tee from Swedish clothing company can now go down the drain. Along with their credibility.