The Gullón Zeroh! Biscuits have been launched by the brand as a sugar-free option for consumers to choose when looking to reduce their intake of sugar throughout the day or at teatime. The biscuits are focused on a free-from recipe that doesn't have any sugar in the mix, but is also crafted without palm oil and saturated fats with minimal salt as well. The biscuits are packaged with eye-catching branding that will make them immediately recognizable by consumers in the store.
Gullón UK Sales Director Surb Kaur spoke on the new Gullón Zeroh! Biscuits saying, "We pay just as much attention to what we put into our Zeroh! biscuits as to what we take out, and it is the wholesome ingredients that make our sugar free biscuits taste as good as they do. We leave out sugar, saturated fats and palm oil, we minimise salt, and we add wholewheat flour and sunflower oil which contains high oleic fats. The result is a feel-good digestive which fulfils all the requirements of a comforting biscuit but without the unnecessary addition of unhealthy sugars and fats.”
Image Credit: Gullón
Why This Trend Is Growing
- Sugar-free Snacks
- Development of sugar-free snacks presents an opportunity for brands to cater to health-conscious consumers.
- Free-from Recipes
- Expanding product lines to include free-from recipes provides diversity and potential differentiation for brands.
- Eye-catching Branding
- Investing in visually appealing branding can distinguish a brand's products from competitors and attract consumer attention.
Industries Being Reshaped
- Health Foods
- The health food market could benefit from sugar-free and free-from snacks appealing to consumers seeking healthier options.
- Packaged Foods
- Sugar-free and free-from snacks present a potential growth opportunity for packaged foods companies.
- Advertising & Marketing
- Brands can leverage eye-catching branding to improve advertising and marketing efforts for their products.
