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Berry Granola Bites

Trader Joe's Organic Mixed Berry Granola Bites are Snackable Clusters

— August 28, 2020 — Lifestyle
As an alternative to granola bars, Trader Joe’s is introducing Organic Mixed Berry Granola Bites, which are formed into bite-sized clusters. The snacks are made with a base of granola that consists of organic oats and crisp brown rice, plus all-organic sweetened dried cranberries, freeze-dried raspberries, raisins and dried apple. The bites share just 100 calories and are packed into 0.85-ounce packs that are grouped into boxes containing five individual snack pouches.

The vegan and gluten-free granola bites from Trader Joe's make simple on-the-go snacks, and they offer more convenience than a bag of loose granola and more fun than the average granola bar.

For chocolate and cookie lovers, Trader Joe's also makes Organic Chocolate Chip Granola Bites.

Image Credit: Trader Joe's
Trend Themes
1. Organic Snack Alternatives - The rise of organic and healthier snack options presents an opportunity for brands to create innovative and convenient alternatives to traditional snacks.
2. Bite-sized Snacks - The popularity of bite-sized snacks opens up avenues for brands to create snackable clusters that offer convenience and portion control for on-the-go consumers.
3. Vegan and Gluten-free Options - The demand for vegan and gluten-free snacks provides an opportunity for brands to develop innovative products that cater to specific dietary restrictions or preferences.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the organic snack trend by creating and promoting a wide range of organic and healthier snack alternatives.
2. Convenience Food Industry - The convenience food industry can explore the bite-sized snack trend by developing and marketing convenient, portion-controlled snack options for busy consumers.
3. Specialty Food Industry - The specialty food industry can tap into the vegan and gluten-free market by innovating and offering a diverse range of vegan and gluten-free snack options.
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