Cassava-Based Tortilla Chips

Trader Joe’s Grainless Tortilla Chips are Made from Cassava & Coconut

If you're looking for a grain-free alternative to corn-based tortilla chips, Trader Joe’s Grainless Tortilla Chips are the perfect option.

Trader Joe’s new Grainless Tortilla Chips are exactly what they sound like—grain-free tortilla chips. Instead of corn, these crunchy chips are made from a blend of coconut and cassava, which is a starchy, South American tuber. The chips are then seasoned with a blend of sesame seeds, poppy seeds, dried garlic, onion, and sea salt. Finally, the chips are formed into triangles and the dough is fried in avocado oil for the perfect amount of crunch. As Trader Joe's explains, "It’s plenty of flavor for straight snacking—but not too much to overwhelm your salsa & guac!"

Image Credit: Trader Joe's

Grain-free Chips
Opportunity to innovate on popular snack products by using alternative ingredients.
Cassava-based Snacks
Opportunity to develop unique, healthy and exotic snacks using cassava.
Coconut-based Products
Opportunity to create novel products that cater to dietary restrictions using coconut.

Where This Applies

Snack Food Industry
Disruptive innovation opportunity to develop unique snack products using alternative ingredients.
Health Food Industry
Opportunity to develop healthier snack options that cater to dietary restrictions.
Organic Food Industry
Opportunity to innovate on organic snack products by using alternative ingredients.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 37%
Freshness 9%