Homestyle Cassava Waffles

Rootsy Makes Gluten-Free Frozen Waffles with a Starchy Root Vegetable

Rootsy was born out of a mission to bring clean-label, gluten-free, grain-free waffles to wellness-minded consumers, and cassava is the hero ingredient in the brand's homestyle frozen waffles. Cassava, also known as yuca, is a staple in South American cuisine and plays a vital role as a hearty, starchy root vegetable that can be prepared in many ways or ground into flour. Its versatility and ability to thrive in diverse climates have made it a foundational ingredient in traditional dishes across the continent, and Rootsy is now introducing this cultural staple to health-conscious consumers in the United States.

The brand's dairy-free, no-added-sugar Homestyle Cassava Waffles are made with almond milk, cassava flour, egg, less than 2% of coconut oil, baking powder, organic vanilla extract, chia seeds and salt.

SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 23%
Activity 19%
Freshness 61%

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