Japanese streetwear label GOD SELECTION XXX worked in collaboration with Rolex -- the duo took vintage luxury timepieces and gave them new interpretations to be showcased. The reworked watches are on display at I.T Hong Kong and the exhibition features a plethora of signature timepieces. This includes the Daytona, the Explorers I and II, the Day-Date, Sea-Dweller, Submariner, GMT-Master and the Oyster Perpetual.
The collaborative show puts the spotlight on one particular watch, the Rolex Daytona, that is crafted from18k yellow gold and complete with a matching yellow gold wristband that was drawn from 1989.
Notably, GOD SELECTION XXX also created a custom piece highlighting vintage cues from Rolex and the streetwear culture surrounding its own label. This custom piece is comprised of a leather cover, leather band and an additional nylon band.
Why This Trend Is Growing
- Vintage Timepiece Remakes
- Luxury watch collaborations that re-imagine vintage timepieces for modern consumers create opportunities to breath new life to classic designs and appeal to nostalgic tastes.
- Streetwear-luxury Watch Collabs
- Partnerships between luxury watch brands and streetwear labels can create unique and unexpected product offerings, opening the door to new niche markets and younger audiences.
- Custom Watch Creations
- The addition of customized features to classic watch designs allows for personalized and unique accessories, opening up avenues for personalized luxury items and limited editions.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion brands and watchmakers can collaborate to offer unique products that cater to nostalgia and unique tastes, opening up new markets and potential branding opportunities.
- Streetwear
- Streetwear labels and watchmakers partnering together can offer unexpected product offerings and appeal to younger audiences, expanding the reach of both industries.
- Customization Services
- Companies offering customization services for classic watches allow for personalized, unique and limited edition items creating niche market opportunities.
