Humana's Goal Guru is an iOS and Android app that helps employers to take a holistic approach to the health and wellness of their employees. The app offers a host of different features that encourage healthy habits through challenges, tracking, and friendly competition between individual employees and teams.
The Goal Guru app's challenges are sorted into four broad wellness categories: physical, social, financial, and emotional. Employees earn badges and stars for reaching milestones within these challenges, encouraging healthy competition and rivalries that ultimately make for healthier lives. The app also has a social dashboard to foster social engagement (bragging and heckling certainly aren't off limits.)
Included with an additional cost is a 24/7 digital coach. The coach is specifically focused on the physical aspects of Goal Guru, helping with things like managing weight and training for events.
What's Driving This Trend
- Digital Wellness Coaching
- The rise of apps like Humana's Goal Guru highlights the trend of digital wellness coaching, providing opportunities to disrupt traditional employee coaching methods.
- Gamification for Health
- The use of badges, stars, and challenges in apps like Goal Guru demonstrates the trend of gamification for health, opening up possibilities for disrupting traditional wellness programs.
- Social Engagement in Wellness
- The inclusion of a social dashboard in Goal Guru reflects the trend of social engagement in wellness apps, presenting opportunities to disrupt traditional employee wellness programs by fostering social connections.
Who This Affects Most
- Employee Wellness
- The Goal Guru app and similar wellness apps target the employee wellness industry, presenting opportunities for disruptive innovation in this sector.
- Mobile Health
- Apps like Goal Guru contribute to the mobile health industry, offering opportunities for disruptive innovations in mobile health coaching and tracking.
- Employee Benefits
- Goal Guru and similar apps have implications for the employee benefits industry, providing potential for disruptive innovations in providing holistic wellness solutions as part of employee benefit packages.
