Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,705 inspiring examples.
Trend Reports
Discover why 1,261 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,333 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,261 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,333 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,705 cutting edge ideas.

Ocean-Protecting Campaigns

The World Surf League Launched the New ‘Glowing Glowing Gone’ Campaign

— August 28, 2019 — Social Good
The World Surf League recently debuted its new global campaign 'Glowing Glowing Gone' that was created in collaboration with the non-profit Coral Gardeners. The campaign seeks to raise awareness about coral reef conservation while also highlighting the catastrophic dangers of losing the oxygen creating plants.

The Glowing Glowing Gone commercial shows how corals begin glowing in vivid colors as a signal of their stress. These colors -- Glowing Yellow, Glowing Blue, and Glowing Purple -- are represented in the campaign and in branding for the Tahiti Pro Teahupoo presented by Hurley's surfing event. In an effort to offset the carbon footprint of the surfing event in Tahiti, the World Surf League and the Coral Gardeners are working to planting baby corals onto the reefs to encourage the living plants to regrow.
Trend Themes
1. Coral Reef Conservation - Businesses in the eco-tourism industry can focus on integrating coral reef conservation practices and experiences into their operations.
2. Sustainable Event Planning - Industries that host events can adopt sustainable practices that offset their carbon footprint and support environmental initiatives like coral regrowth.
3. Environmental Awareness Campaigns - Marketing and advertising agencies can partner with environmental nonprofits to create powerful campaigns that raise awareness on ecological issues and inspire action.
Industry Implications
1. Eco-tourism - Eco-tourism companies can benefit from offering coral conservation experiences and integrating sustainability practices that appeal to environmentally conscious consumers.
2. Event Management - Event companies can adopt sustainable practices that support environmental causes and help promote goodwill with clients and attendees.
3. Marketing & Advertising - Marketing agencies can help raise awareness on important ecological issues by partnering with nonprofits and utilizing innovative campaigns that inspire action.
1.8
Score
Popularity
Activity
Freshness