#GivingTuesday Encourages People to Donate After Black Friday
Riley von Niessen — November 9, 2016 — Social Good
References: givingtuesday.org
With Black Friday occurring on November 25th, #GivingTuesday follows it on November 29th. Now entering its fifth year, the campaign aims to promote a charitable culture at a time when many consumers find themselves overtaken by a culture of materialism.
By participating in #GivingTuesday, consumers are able to spread some of their savings by donating to those in need. In order to allow them to do this, #GivingTuesday involves a number of different non-profits, all of which have a vision to make the world a better place. Although the organization encourages donations, it also invites consumers to simply use their voice to spread word of its efforts to help strengthen the movement.
As the organization states, #GivingTuesday "brings together the collective power of a unique blend of partners -- nonprofits, civic organizations, businesses and corporations, as well as families and individuals -- to encourage and amplify small acts of kindness."
By participating in #GivingTuesday, consumers are able to spread some of their savings by donating to those in need. In order to allow them to do this, #GivingTuesday involves a number of different non-profits, all of which have a vision to make the world a better place. Although the organization encourages donations, it also invites consumers to simply use their voice to spread word of its efforts to help strengthen the movement.
As the organization states, #GivingTuesday "brings together the collective power of a unique blend of partners -- nonprofits, civic organizations, businesses and corporations, as well as families and individuals -- to encourage and amplify small acts of kindness."
Trend Themes
1. Charitable Culture - The #GivingTuesday campaign promotes a shift towards a charitable culture, encouraging consumers to donate and spread kindness.
2. Non-profit Collaboration - #GivingTuesday involves multiple non-profit organizations collaborating to make a positive impact, creating opportunities for partnership and collective action.
3. Amplifying Social Impact - #GivingTuesday harnesses the power of various partners to amplify small acts of kindness and create a greater social impact.
Industry Implications
1. Retail - Retailers can leverage the #GivingTuesday campaign to create a charitable shopping experience, attracting socially conscious consumers.
2. Non-profit - Non-profit organizations can participate in #GivingTuesday to increase visibility, engage donors, and foster collaboration with other organizations.
3. Corporate Social Responsibility - Corporations can align with the #GivingTuesday movement to demonstrate their commitment to social responsibility and engage employees and customers in charitable activities.
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