Kijiji is Encouraging Canadians to Give Consciously This Holiday
Jana Pijak — December 17, 2020 — Business
References: kijiji
The latest Kijiji holiday campaign is encouraging Canadians to shop more consciously this holiday season by promoting second-hand gifting ideas for the entire family. From selling sporting equipment to home furnishings and appliances, the second-hand retail platform is looking to change the way we give this year with new gifting ideas that are sustainable, customizable and creative.
"Canadians are increasingly turning to second-hand options for gifting; according to Kijiji’s Second-Hand Economy Index, the number of Canadians who have given a second-hand good as a gift has doubled to more than half." Responding to these growing stats, Kijiji's holiday campaign highlights top gift ideas for Canadians, including curated Home Sweet Home, Sporting goods & exercise, Video Games & Consoles, Toys & Games and Jewellery & Watches gift lists alongside others spotlighting books, music and more.
"Canadians are increasingly turning to second-hand options for gifting; according to Kijiji’s Second-Hand Economy Index, the number of Canadians who have given a second-hand good as a gift has doubled to more than half." Responding to these growing stats, Kijiji's holiday campaign highlights top gift ideas for Canadians, including curated Home Sweet Home, Sporting goods & exercise, Video Games & Consoles, Toys & Games and Jewellery & Watches gift lists alongside others spotlighting books, music and more.
Trend Themes
1. Second-hand Gifting - Disruptive innovation opportunity: Explore the market potential of curated second-hand gift ideas that are sustainable, customizable, and creative.
2. Conscious Shopping - Disruptive innovation opportunity: Develop new strategies and platforms that promote conscious shopping by encouraging consumers to consider second-hand options for gifting.
3. Sustainable Gift Economy - Disruptive innovation opportunity: Tap into the growing trend of sustainable gifting by creating a marketplace or platform for exchanging and gifting second-hand goods.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporate second-hand retail options into traditional retail models to cater to the increasing demand for sustainable gifting.
2. E-commerce - Disruptive innovation opportunity: Develop an e-commerce platform that specializes in curated second-hand gift ideas, providing a sustainable alternative to traditional online retailers.
3. Marketplace - Disruptive innovation opportunity: Create a dedicated marketplace for second-hand gifting, connecting sellers and buyers looking for sustainable and unique gift options.
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