Recognizing that the pandemic has disproportionately affected the Latino community, Miller Lite created the Give Back 12-Pack program to give away $50,000 worth of food and beer, plus an additional $50,000 donation to UnidosUS' pandemic relief efforts. Miller Lite is gifting people $25 to create a "12-pack" with six items to prepare a Nochebuena dinner for the 24th and complete the meal with a shareable six-pack of Miller Lite.
The program was created to help take some of the stress out of preparing for the holidays and give people the availability to connect with loved ones. As part of the program, there are 2,000 gifts of $25 that can be claimed by drinkers of the legal age in the United States.
Image Credit: Miller Brewing Company
The Give Back 12-Pack Helps Latino Communities Celebrate Nochebuena
Laura McQuarrie — December 15, 2020 — Social Good
References: MillerLite & prnewswire