Ginsters Festive Chicken & Stuffing Slice is Arriving for Christmas
Michael Hemsworth — October 21, 2021 — Marketing
References: ginsters & conveniencestore
The Ginsters Festive Chicken & Stuffing Slice pastry is a limited-edition baked good product being launched by the brand to provide consumers with a way to enjoy a taste of a holiday meal. The slice offers an alternative format to enjoy the flavors of chicken and stuffing outside of formal holiday meals, which will make it suited for everyday indulgence. The pastry is available now in 170-gram serving sizes in the UK at a price point of £1.70 each.
Ginsters Managing Director Sam Mitchell commented on the new Ginsters Festive Chicken & Stuffing Slice saying, "As a limited-edition innovation, our new Festive Chicken & Stuffing Slice taps into the excitement of the Christmas period, benefitting from a halo effect in-store when interest in the category is high. The top five flavours in savoury pastry have remained the same over the last five years, so by introducing seasonal flavours to the core range for a limited time only, we will drive frequency and pull on the impulsiveness of the category to drive engagement and conversion. We pride ourselves on playful, full flavoured and delicious recipes which banish the boring and capture the specialness of the time of year. This is THE taste of Christmas wrapped up (in pastry) by Ginsters.”
Ginsters Managing Director Sam Mitchell commented on the new Ginsters Festive Chicken & Stuffing Slice saying, "As a limited-edition innovation, our new Festive Chicken & Stuffing Slice taps into the excitement of the Christmas period, benefitting from a halo effect in-store when interest in the category is high. The top five flavours in savoury pastry have remained the same over the last five years, so by introducing seasonal flavours to the core range for a limited time only, we will drive frequency and pull on the impulsiveness of the category to drive engagement and conversion. We pride ourselves on playful, full flavoured and delicious recipes which banish the boring and capture the specialness of the time of year. This is THE taste of Christmas wrapped up (in pastry) by Ginsters.”
Trend Themes
1. Limited-edition Baked Goods - Opportunity for brands to introduce unique flavors outside of traditional seasonal offerings to drive engagement and impulsiveness in the category.
2. Everyday Indulgence - Opportunity to create products that offer the indulgence of holiday flavors year-round in a convenient and accessible format.
3. Seasonal Flavor Variations - Opportunity to introduce limited-time-only variations of core product lines with seasonal flavors to drive frequency and engagement with consumers.
Industry Implications
1. Baked Goods - Opportunity for brands to introduce new products and flavors to capitalize on the holiday season and create year-round indulgent options.
2. Food and Beverage - Opportunity to introduce unique and indulgent products for seasonal occasions and increase consumer engagement and sales.
3. Retail - Opportunity to use seasonal flavors to drive foot traffic and generate impulse purchases in-store, especially during high-interest periods like the holiday season.
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