The Ginsters Festive Chicken & Stuffing Slice pastry is a limited-edition baked good product being launched by the brand to provide consumers with a way to enjoy a taste of a holiday meal. The slice offers an alternative format to enjoy the flavors of chicken and stuffing outside of formal holiday meals, which will make it suited for everyday indulgence. The pastry is available now in 170-gram serving sizes in the UK at a price point of £1.70 each.
Ginsters Managing Director Sam Mitchell commented on the new Ginsters Festive Chicken & Stuffing Slice saying, "As a limited-edition innovation, our new Festive Chicken & Stuffing Slice taps into the excitement of the Christmas period, benefitting from a halo effect in-store when interest in the category is high. The top five flavours in savoury pastry have remained the same over the last five years, so by introducing seasonal flavours to the core range for a limited time only, we will drive frequency and pull on the impulsiveness of the category to drive engagement and conversion. We pride ourselves on playful, full flavoured and delicious recipes which banish the boring and capture the specialness of the time of year. This is THE taste of Christmas wrapped up (in pastry) by Ginsters.”
Ginsters Festive Chicken & Stuffing Slice is Arriving for Christmas
Michael Hemsworth — October 21, 2021 — Marketing
References: ginsters & conveniencestore