Ginger Rescue Lozenges from The Ginger People are a series of products perfect for consumers seeking out a natural remedy for dealing with the effects of a cold and much more. The products come in hard and soft formats with 425mg and 800mg of fresh ginger, respectively, that are both great for soothing an upset stomach, motion sickness, morning sickness, indigestion, mild gas, mild heartburn and more. Arriving at Walmart this moth both in-store and online, the products respond to the increasing demand for drug-free ways to combat against the effects of common everyday maladies.
Founder Bruce Leeson spoke on the new Ginger Rescue Lozenges saying, "More consumers are seeking natural solutions than ever before, and we’re meeting this need with an innovation that’s both effective and enjoyable. Our Ginger Lozenges are made with fresh ginger and boosted with red ginger extract. They come to the rescue to offer fast, natural relief for a variety of ailments.”
Key Themes Behind This Trend
- Natural-remedies-boom
- The rising demand for drug-free solutions to everyday ailments is driving the growth of natural remedy products like ginger-powered lozenges.
- Innovative-product-formats
- The introduction of hard and soft ginger lozenges with varying ginger concentrations showcases innovation in product formats to cater to different consumer preferences.
- Health-focused-consumer-shift
- Consumers' increasing preference for health-focused products is evident in the popularity of ginger-based remedies like Ginger Rescue Lozenges.
Where This Applies
- Health-and-wellness
- The health and wellness industry stands to benefit from the growing trend of natural remedies as seen in the success of products like ginger lozenges.
- Pharmaceutical-alternatives
- The shift towards drug-free remedies signals an opportunity for the pharmaceutical industry to explore alternative, natural solutions for common ailments.
- Consumer-packaged-goods
- Consumer packaged goods companies can leverage the trend towards health-conscious consumers by introducing innovative products like ginger-powered lozenges to their portfolios.
