After being passed around Hollywood for years, Robert Rodriguez has finally committed to creating a live action version of the Jetsons.
The classic TV show by Hanna Barbara ran for a single season in the 60s and became popular through Saturday morning reruns. It is estimated that it will be at least a year before the Jetsons movie hits the big screen.
Implications - Consumers' nostalgia for childhood cartoons, superheroes and other icons has hit a fever pitch, and Hollywood is capitalizing on this phenomenon by making live-action versions of popular kids' cartoons. Companies can take advantage of this opportunity by orchestrating ad campaigns and other promotional materials that play on childhood nostalgia.