The L'Oréal Paris Infallible product family is expanding to include the Infallible Fresh Wear Foundation-in-a-Powder, which acts as a full-coverage powder. Thanks to the level of coverage the product provides, it may be used on its own or simply to set a liquid foundation in place.
Available in 16 shades, the L'Oréal Paris Infallible Fresh Wear Foundation-in-a-Powder creates natural matte coverage that's said to cover like a liquid and mattify like a powder. The product boasts blurring and smoothing properties and helps to achieve long-lasting wear for all skin types without drying or fading. The waterproof matte formula is said to "fuse with skin" upon application to provide a comfortable layer of coverage for even oily and acne-prone skin.
Image Credit: L'Oréal Paris
Why This Trend Is Growing
- Full-coverage Makeup Powders
- The trend of offering powder makeup with full-coverage properties that can be used alone or to set liquid foundation presents an opportunity for beauty brands to create innovative, multi-functional products.
- Blurring and Smoothing Properties
- The trend of incorporating blurring and smoothing properties into makeup products provides an opportunity for beauty brands to create cosmetics that deliver a flawless, airbrushed finish and appeal to consumers who prioritize a blemish-free appearance.
- Long-lasting and Waterproof Formulas
- The trend of offering long-lasting and waterproof formulas in makeup products presents an opportunity for beauty brands to create cosmetics that cater to consumers who prefer makeup that stays in place throughout the day or in various weather conditions.
Industries Being Reshaped
- Beauty and Personal Care
- The development of full-coverage powder makeup and the inclusion of blurring, smoothing, long-lasting, and waterproof properties in beauty products presents an opportunity for the beauty and personal care industry to create innovative, multi-functional cosmetics that appeal to a wide audience.
- Wellness and Lifestyle
- The trend of consumers prioritizing healthy and natural ingredients in their beauty and personal care products presents an opportunity for the wellness and lifestyle industry to create products that incorporate ingredients that are beneficial to the skin and body without sacrificing performance.
- Fashion and Apparel
- The trend of offering makeup products that cater to different skin types and shades presents an opportunity for the fashion and apparel industry to create inclusive makeup lines that complement their clothing collections and appeal to a diverse range of consumers.
