Facing increasing competition from all-natural beverage brands, Capri Sun has debuted a new line of drinks called Fruit Refreshers that are made with no added sugar. As Melanie Huet, Vice President for Capri Sun, explains, "Many parents are looking for natural ingredients and less sugar in their kids’ diets, which is why we’re introducing four products made with all-natural ingredients and no added sugar."
The Capri Sun Fruit Refreshers are a lineup of refreshing drinks made from a blend of 50% fruit juice and 50% filtered water. The drinks are made from all-natural ingredients and contain no added sugar, meaning they have 50% less sugar than the average leading fruit juices. In total, each six ounce serving boasts 10 grams of sugar.
Available in kid-friendly flavors such as Awesomely Apple and Very Berry Punch, the new juices demonstrate the growing push for less sugar in drinks targeted towards children.
What's Driving This Trend
- All-natural Beverages
- Capri Sun's Fruit Refreshers respond to the increasing demand for all-natural beverages by offering a lineup of drinks made from all-natural ingredients and no added sugar.
- Reduced-sugar Products
- Capri Sun's Fruit Refreshers capitalize on the trend of reducing sugar in food and beverages by providing a lineup of drinks with 50% less sugar than the average leading fruit juices.
- Kid-friendly Flavors
- Capri Sun's Fruit Refreshers cater to children's tastes by offering flavors like Awesomely Apple and Very Berry Punch, addressing the demand for drink options targeted at kids.
Who This Affects Most
- Beverage Industry
- The beverage industry can benefit from developing more all-natural and reduced-sugar products to meet the increasing consumer demand for healthier drink options.
- Children's Food and Beverage Industry
- The children's food and beverage industry has an opportunity to create more kid-friendly and healthier drink options, like Capri Sun's Fruit Refreshers, to cater to the preferences of health-conscious parents.
- Natural Ingredients Industry
- The natural ingredients industry can leverage the demand for all-natural products by supplying ingredients for beverages, such as the all-natural ingredients used in Capri Sun's Fruit Refreshers.
