Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Frijj Swamp Soccerettes Get Dirty

 - Mar 3, 2010
References: frijj & adland
Milkshake brand Frijj has created an ad that involves cheerleaders, or what they call the Frijj Swamp Soccerettes, getting down and dirty in the mud, cheering their lungs out for a milkshake. The cheerleaders muck about the wet mud, which I suppose is their metaphor for a Frijj Milkshake. As mud is thick and viscous, so too is a good milkshake.

As a lover of anything sweet, I’m not certain whether the Frijj Swamp Soccerettes ad is targeted towards me and my kind, but I can appreciate the creativity that went into it.