The Musgrave 'Fresh for You' Range Includes 30 New Products
Michael Hemsworth — September 27, 2019 — Business
References: musgravegroup & talkingretail
The Musgrave 'Fresh for You' range has been announced by the brand in partnership with food supplier Deli Lites to offer shoppers a fresh, tasty option that's conveniently available from their local shop.
The new range includes over 30 products such as sandwiches, wraps and salads that are now available in 20 stores with additional rollouts set to take place in the upcoming weeks. The products are focused on providing consumers a convenient way to enjoy their favorite fare without the need to do any preparation beforehand.
The new products were explained by Food-to-Go Category Manager with SuperValu, Centra and Mace Ed Bates who said, "Providing fresh food-to-go options for our customers across our network of SuperValu, Centra and Mace stores is at the heart of what we do. We are continually looking for opportunities to work alongside local suppliers and are delighted to partner with Deli Lites for our new Fresh for You range which has been carefully selected to suit a wide variety of tastes. From slim jims and deep fill sandwiches, to gourmet salads and flatbreads – there really is something for everyone.”
The new range includes over 30 products such as sandwiches, wraps and salads that are now available in 20 stores with additional rollouts set to take place in the upcoming weeks. The products are focused on providing consumers a convenient way to enjoy their favorite fare without the need to do any preparation beforehand.
The new products were explained by Food-to-Go Category Manager with SuperValu, Centra and Mace Ed Bates who said, "Providing fresh food-to-go options for our customers across our network of SuperValu, Centra and Mace stores is at the heart of what we do. We are continually looking for opportunities to work alongside local suppliers and are delighted to partner with Deli Lites for our new Fresh for You range which has been carefully selected to suit a wide variety of tastes. From slim jims and deep fill sandwiches, to gourmet salads and flatbreads – there really is something for everyone.”
Trend Themes
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Fresh and Convenient Food-to-go Options — The Musgrave 'Fresh for You' range offers consumers a convenient and ready-to-eat selection of sandwiches, wraps, and salads.
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Expansion of Fresh Food Retail in Convenience Stores — The rollout of the Musgrave 'Fresh for You' range in 20 stores, with additional rollouts planned, demonstrates the growing demand for fresh and convenient food options in local shops.
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Partnerships with Local Suppliers for Fresh Food Innovation — The collaboration between Musgrave and Deli Lites highlights the opportunity for retailers to team up with local suppliers to create innovative and diverse fresh food offerings.
Industry Implications
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Convenience Store Retail — Convenience stores can tap into the trend of offering fresh and convenient food options through collaborations with local suppliers.
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Food-to-go — The 'Fresh for You' range from Musgrave and Deli Lites caters to the growing food-to-go industry by providing a wide variety of fresh and ready-to-eat options.
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Foodservice Distribution — As more convenience stores incorporate fresh food offerings, there is a potential disruption opportunity for foodservice distributors to supply these retailers with a diverse range of fresh products.
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