Desert Essence launched a new line of free-from toothpaste products that will satisfy consumers who are looking to go without everything from fluoride and sodium lauryl sulfate to carrageenan and gluten.
Each of the cruelty-free, vegan toothpastes contains baking soda, sea salt and zinc citrate, which work together to prevent buildups. The new toothpastes are being introduced in four varieties with globally inspired ingredients, including: Pink Himalayan Salt, Aloe and Tea Tree Oil, Arnica and Tea Tree Oil, and Activated Coconut Charcoal.
While flavor used to be a major selling feature for many oral care products, this range spotlights ingredients that health-conscious consumers have come to know for their functional benefits—while aloe is soothing and tea tree has natural antiseptic properties, charcoal is a powerful detoxifier.
What's Driving This Trend
- Free-from Toothpastes
- The free-from toothpaste trend presents an opportunity for companies to create toothpaste products that cater to specific consumer needs and preferences.
- Vegan Toothpaste
- The vegan toothpaste trend presents an opportunity for companies to cater to the growing demand for cruelty-free and plant-based personal care products.
- Functional Ingredients
- The emphasis on functional ingredients in toothpaste products presents an opportunity for companies to differentiate themselves in the market and meet the needs of health-conscious consumers.
Who This Affects Most
- Personal Care
- The personal care industry can take advantage of the free-from toothpaste trend by developing innovative and unique products that meet the needs and preferences of consumers.
- Health and Wellness
- The health and wellness industry can capitalize on the vegan toothpaste trend by developing products that are aligned with the growing demand for plant-based and cruelty-free personal care products.
- Natural and Organic
- The natural and organic industry can seize the opportunity presented by the free-from toothpaste trend by developing toothpaste products that are free from harmful chemicals and use natural ingredients that promote oral health.
