A & W is Giving Away Its Root Beer for a Canada-Wide Celebration
Mary Van Puymbroeck — July 21, 2017 — Marketing
References: 885thejewel & dailyhive
On July 22nd, A & W Canada will celebrate 'Free Root Beer Day' with a root beer giveaway.
From open until close, Canadian root beer fans can visit their local A & W to request a free root beer. Free Root Beer Day was invented by A & W as a promotion to have Canadians try its new naturally sweetened root beer.
On July 10th, A & W unveiled its new sugar cane-sweetened root beer made with sarsaparilla, birch bark, licorice and anise. A & W is known for its special root beer recipe but growing demand for more natural fast food options pushed the brand to reinvent its classic drink. This root beer giveaway will be a great opportunity for Canadian fans to test the new recipe and determine if it can replace the fast food classic.
From open until close, Canadian root beer fans can visit their local A & W to request a free root beer. Free Root Beer Day was invented by A & W as a promotion to have Canadians try its new naturally sweetened root beer.
On July 10th, A & W unveiled its new sugar cane-sweetened root beer made with sarsaparilla, birch bark, licorice and anise. A & W is known for its special root beer recipe but growing demand for more natural fast food options pushed the brand to reinvent its classic drink. This root beer giveaway will be a great opportunity for Canadian fans to test the new recipe and determine if it can replace the fast food classic.
Trend Themes
1. Fast Food Reinvention - The growing demand for more natural fast food options is pushing brands to innovate and reinvent classic menu items.
2. Naturally Sweetened Beverages - Consumers are increasingly seeking out beverages that are naturally sweetened with ingredients like sugar cane, sarsaparilla, birch bark, licorice, and anise.
3. Promotional Giveaways - Brands are using promotional giveaways as a marketing strategy to attract consumers and generate excitement around new products.
Industry Implications
1. Fast Food Industry - Fast food chains are being pushed to innovate and adapt to changing consumer preferences for more natural and healthier options.
2. Beverage Industry - The beverage industry is seeing a rise in demand for naturally sweetened beverages as consumers become more health-conscious.
3. Marketing & Advertising Industry - The use of promotional giveaways as a marketing strategy is a growing trend, providing brands with opportunities to engage consumers and create buzz around new products.
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