The Flying Horse Energy Drink ad campaign is hilariously dubious. Although it looks like each person starring in the three print ads are yawning, this act of sleepiness is comically questioned each time. For instance, one reads "uncontrollable sleep or the epic falcon dance" while another asks "lazy as a pregnant panda or possessed by trance music?" Through these creative statements, the campaign addresses both the sleep the product is supposed to combat and the possible reasons why.
Created by the Ogilvy & Mather ad agency based in São Paulo, Brazil, the Flying Horse Energy Drink ad campaign was art directed by Gabriel Jardim with creative direction by Claudio Lima and André Kirkelis. The true gem in the team is copywriter Beto Cocito.
Why This Trend Is Growing
- Creative Advertising
- Disruptive innovation opportunity: Explore unconventional and humorous approaches to capture audience attention and stand out from competitors.
- Challenging Stereotypes
- Disruptive innovation opportunity: Challenge traditional perceptions and stereotypes associated with certain products or industries to create a memorable and engaging campaign.
- Redefining Product Benefits
- Disruptive innovation opportunity: Highlight non-conventional benefits of a product or service to intrigue and captivate consumers in new and unexpected ways.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Embrace out-of-the-box thinking and creative strategies to revolutionize traditional advertising approaches.
- Energy Drinks
- Disruptive innovation opportunity: Challenge the norms of the energy drink industry by delivering messages that break from the expected conventions and resonate with a broader audience.
- Copywriting
- Disruptive innovation opportunity: Push the boundaries of copywriting to create witty and thought-provoking content that captures audience attention and sparks conversations.
