The Flying Fish hard seltzer launched in South Africa, hoping to pioneer the emerging beverage category in the country. Boasting a 5.5% ABV, the new beverage follows global health trends as brands shift away from sugared alcoholic drinks and towards healthier and refreshing alternatives.
Flying Fish seltzers come in 300ml slim cans. The brand features two thirst-quenching flavors: lemon-lime and raspberry. The brand is known for "challenging category stereotypes," as stated by South African Breweries. In light of this, it is no surprise that Flying Fish should lead a new beverage category in the South African industry. Made with water, alcohol, fine bubbles, and fruit juice, the Flying Fish hard seltzer is an easy-to-drink choice for any occasion.
Image Credit: Flying Fish
What's Driving This Trend
- Healthy Hard Seltzers
- Emerging beverage category in the hard seltzer market is shifting towards healthier and refreshing alternatives.
- Slim Can Packaging
- The use of slim can packaging is a growing trend in the hard seltzer industry.
- Challenging Category Stereotypes
- Brands are increasingly challenging traditional category stereotypes in the hard seltzer market.
Who This Affects Most
- Alcoholic Beverages
- The hard seltzer industry is disrupting the alcoholic beverage market, providing healthier and refreshing alternatives to consumers.
- Packaging
- The use of slim can packaging in the hard seltzer industry provides new opportunities for packaging manufacturers and distributors.
- Marketing and Branding
- Brands that challenge traditional category stereotypes, like Flying Fish, are disrupting the marketing and branding strategies in the hard seltzer industry.
