The Flipz Cookies & Cream pretzels are the latest offering from the Pladis-owned brand that will offer consumers with a salty way to enjoy the namesake ice cream flavor.
The snack starts off with salty pretzels that have been covered with a cookies & cream glaze to give them the perfect level of sweetness. The flavor was created in a bid to offer shoppers with a new variety to pick up as they scour store shelves for some of the latest treats.
Marketing Director at Pladis Jonathan Bull spoke on the Flipz Cookies & Cream pretzels saying, "Cookies & Cream felt like the natural fit for the latest Flipz variant, as this flavor phenomenon shares the brand’s American roots and has become a classic combination both in the US and worldwide. Given that Flipz has built an incredibly loyal shopper base since launching in the UK – with a strong repeat purchase rate of 33% – we are confident that the latest addition to the Flipz line-up will be a hit with British shoppers.”
Key Themes Behind This Trend
- Sweet-salty Snack Combos
- Opportunity for introducing new flavor combinations and creating hybrid snacks that blend sweet and salty profiles.
- Innovative Flavor Profiles
- Potential for creating unique flavors that mix and match consumer favorites to create unexpected food experiences.
- Regional Flavor Variations
- Opportunity for adapting snacks and treats to regional flavor preferences to cater to different markets.
Where This Applies
- Snack Foods
- The snack food industry can continue creating new snacks with innovative flavor profiles to offer consumers unique experiences.
- Food Retail
- Food retailers can strategically place new hybrid snacks in store shelves to capture the attention of consumers looking for a new savory-sweet fix.
- Foodservice
- Opportunity for introducing these new hybrids in foodservice menus whether is a quick-service restaurant or fast-casual dining.
