The Flipz Cookies & Cream Pretzels Address Consumer Interests
Michael Hemsworth — January 30, 2021 — Marketing
References: pladisglobal & talkingretail
The Flipz Cookies & Cream pretzels are the latest offering from the Pladis-owned brand that will offer consumers with a salty way to enjoy the namesake ice cream flavor.
The snack starts off with salty pretzels that have been covered with a cookies & cream glaze to give them the perfect level of sweetness. The flavor was created in a bid to offer shoppers with a new variety to pick up as they scour store shelves for some of the latest treats.
Marketing Director at Pladis Jonathan Bull spoke on the Flipz Cookies & Cream pretzels saying, "Cookies & Cream felt like the natural fit for the latest Flipz variant, as this flavor phenomenon shares the brand’s American roots and has become a classic combination both in the US and worldwide. Given that Flipz has built an incredibly loyal shopper base since launching in the UK – with a strong repeat purchase rate of 33% – we are confident that the latest addition to the Flipz line-up will be a hit with British shoppers.”
The snack starts off with salty pretzels that have been covered with a cookies & cream glaze to give them the perfect level of sweetness. The flavor was created in a bid to offer shoppers with a new variety to pick up as they scour store shelves for some of the latest treats.
Marketing Director at Pladis Jonathan Bull spoke on the Flipz Cookies & Cream pretzels saying, "Cookies & Cream felt like the natural fit for the latest Flipz variant, as this flavor phenomenon shares the brand’s American roots and has become a classic combination both in the US and worldwide. Given that Flipz has built an incredibly loyal shopper base since launching in the UK – with a strong repeat purchase rate of 33% – we are confident that the latest addition to the Flipz line-up will be a hit with British shoppers.”
Trend Themes
1. Sweet-salty Snack Combos - Opportunity for introducing new flavor combinations and creating hybrid snacks that blend sweet and salty profiles.
2. Innovative Flavor Profiles - Potential for creating unique flavors that mix and match consumer favorites to create unexpected food experiences.
3. Regional Flavor Variations - Opportunity for adapting snacks and treats to regional flavor preferences to cater to different markets.
Industry Implications
1. Snack Foods - The snack food industry can continue creating new snacks with innovative flavor profiles to offer consumers unique experiences.
2. Food Retail - Food retailers can strategically place new hybrid snacks in store shelves to capture the attention of consumers looking for a new savory-sweet fix.
3. Foodservice - Opportunity for introducing these new hybrids in foodservice menus whether is a quick-service restaurant or fast-casual dining.
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