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Fleur de Vie Soap Packaging Adopts the Exquisite Shapes of Beehives

With the Fleur de Vie Soap packaging concept, student Emily Kelley takes advantage of the fact that organic forms are naturally appealing to people. For this fictional brand of hand soaps, the designer took inspiration from the flower and honey ingredients to come up with a lovely visual language that stimulates the senses.

The individual bars of soap come in dynamic hexagonal boxes that feature honeycomb patterns on their sides and images of rose blossoms on the top of each one. Nestled on the petals, a honeybee is also pictured. Three of these little cartons fit nicely into larger card containers that also express the waxy cell motifs along the edges in orange. Fleur de Vie Soap packaging delights the eyes, but also evokes the sense of smell within your imagination.